The sideline came before the corner office.
Long before Chris owned his first company, he grew up watching his father run one — learning early what it costs to take risks, provide for others, and keep going when the answers aren't obvious.
His own first dream wasn't the boardroom; it was the sideline. He wanted to be a high school coach — to develop young people, build teams, and help others see potential they couldn't yet see in themselves. Life took a different path, but the heart of a coach never left him.
Sales became a training ground.
Chris entered the world of sales, where he learned to listen closely, communicate clearly, earn trust, and help people make confident decisions. It became far more than a profession — it was preparation for the work he'd one day do with hundreds of companies and thousands of leaders.
He's carried the weight himself.
Over his career, Chris co-owned seven companies and lived every stage of the journey — starting, growing, leading, and exiting, including three successful exits. He knows the weight of carrying a company, its employees, its customers, and the families who depend on it.
And he knows the trap: becoming the one person who has to solve every problem, make every decision, and rescue the business each time something breaks. That lived experience became the foundation of how he coaches.
Systems are essential — but systems alone are never enough.
The problem wasn't execution.
As one of the original EOS Implementers, Chris helped hundreds of leadership teams gain traction, build accountability, and sharpen their vision. He went on to co-found Ninety.io, a platform built to help companies run themselves more effectively.
But a pattern kept surfacing: many leaders didn't have an execution problem — they had a clarity problem. Unclear about who they were, unclear about what mattered most, unclear about where they were going. Even strong systems hit a ceiling when the people leading them lacked clarity.
